Work History

2019

Presented at Irrigation Association Annual Meeting

Presented findings from annual survey of green industry professionals.
2018

Built Partner Program

Built partner program that diminished cost per lead. Program included marketing, training and incentives to distributor sales representatives.

2016

Created Sales Development Representative Process

Developed, hired and implemented new Sales Development position that accounted for 25% of new sales in year 1.

2015

Doubled HindSite Revenue

Increased revenue by 100% in three years despite aging product, increasing competitive pressure and a limited budget.

2015

Promoted to Sales and Marketing Director

Responsible for managing a team of 4 marketing and sales professionals.
2014

Led Product Definition and Strategy for FieldCentral

Managed marketing agency to deliver branding and website on time and under budget for new SaaS product. Helped define product features, pricing and positioning.

2014

Presented at Snow and Ice Management Association Conference

Presented Lessons from the Snow Industry Benchmark Report.

2014

Named HindSite Employee of the Year

Named by peers as the Employee of the Year.
2012

Implemented HubSpot

Leveraged HubSpot for HindSite's blog, managed social media, created landing pages, created email nurturing campaigns. Eventually transitioned website to HubSpot's CMS and implemented HubSpot Sales as sales CRM.

2012

Hired as Marketing Manager, HindSite Software

Responsible for annual marketing plan and budget, managing and mentoring marketing staff and growing revenue at B2B SaaS software business.

2010

Implemented Marketo

Implemented Marketo and built landing pages, segmented emails and nurturing paths.

2009

Nominated for Employee of the Year

Nominated by peers for Verifications, Inc. Employee of Year.

2007

Created Hiring Essentials Webinar Series

Created, managed and hosted Hiring Essentials Webinar Series, monthly online events attended by up to 400 HR professionals.

2007

Launched Compliance Corner

Launched Verifications, Inc. Compliance Corner, a blog-like platform for delivering compliance news to HR community.

2006

Hired as Content Marketing Manager, Verifications, Inc.

Content creator for $60 million B2B background screening company. Responsible for developing, deploying and measuring e-mail marketing campaigns, videos, newsletters, product datasheets, Powerpoint presentations, microsites, landing pages, social media and the corporate web site.

2004

Implemented Salesforce

Implemented Salesforce and served as Salesforce administrator.

2002

Hired as Marketing Documentation Coordinator, Benesyst

Responsible for designing and delivering marketing collateral for three member sales staff. Designed and produced sell sheets, trade show collateral, newsletters, web pages and web forms, presentations, brochures, direct mail advertising and client and broker letters. Also responsible for responding to requests for proposal.

1999

Hired as Editorial Assistant, St. Cloud Times Newspaper

Member of the newsroom at Central Minnesota’s largest newspaper. Duties included writing community news, copywriting, editing, page layout, web page design and customer service.

1999

Graduated from St. John's University

Graduated cum laude in May of 1999 with a Bachelor's degree in English. Member of the Honors program.