Product Marketing

Recently, my primary role at HindSite was product marketing. I created new product rollout plans based on product research, created messaging and positioning statements and created sales enablement tools for our sales team. Examples are shown below.

FieldCentral Product Rollout Plan

We released a new product, FieldCentral, and this document outlines my high level plan to build awareness both pre- and post-release.

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Sales and Marketing Product Market Research

This document outlines my findings from researching what buyers need for a sales and marketing product. I also prototyped specific functionality to show how it could work within our product.

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Sales Manager Positioning Statement and Messaging Platform

This messaging platform served as the basis for all our marketing communications and sales positioning related to new sales functionality within our product.

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